Which ratios should the client use if he wanted to assess the riskiness of the company?

You are a financial consultant and your company has been asked to help with the
following queries from a client who is considering investing in MDM plc, a medium
sized quoted company.
a) Which ratios should the client use if he wanted to assess the profitability of
the company? (Guide approx. 400 words) (20%)
b) Which ratios should the client use if he wanted to assess the riskiness of the
company? (Guide approx. 400 words) (20%)
c) Your client knows that MDM are considering a project which will cost 200
million. Advise the client on the different possible ways of financing this
project, clearly explaining the benefits or otherwise of each method.
(Guide approx. 1000 words) (40%)
The balance of the grade will come from the presentation and the use of
proper referencing both in the text and reference list.

There are many texts which cover the theoretical aspects of this topic area. Your
reference list should indicate that you have considered a number of these sources.
Much of your source material may be more recent but you still must reference the
newspaper, journal or website.
Any material that you quote or refer to in your work must be referenced fully giving
details of its source, author etc. It is not sufficient merely to include a source in your
end reference list, neither is it permissible to just use the name of a website on its
own.
2
It is not acceptable to include large sections from such sources: the vast
majority of the essay should be in your own words and referenced
appropriately.