Ethics in Eurpoe

Write a response to the following questions in the discussion board: McDonalds: Should McDonalds support the additional costs of carrying environmentally-friendly coffee if it becomes unprofitable? Do you see any challenges for McDonalds in selling Kenco coffee? Consumers: What is the price differential you would be willing to pay for McDonalds environmentally-friendly gourmet coffee? Competitors: How should Starbucks respond to this challenge by McDonalds? reading material attached