E-Commerce and Marketing

Individual Report
(Weighing 100%)
Scenario
The evolution of internet marketing is becoming a major marketing tool for
many organisations. In comparison to traditional marketing, it offers many
opportunities for marketers to explore the industry in a more cost effective
way .
As part of your report, you are required to identify an Oil and Gas organisation
in the UK and discuss the following:
Critically explain how Facebook and YouTube can be used as a
marketing tool to promote brand awareness. You are required to
identify the planning and implementation issues the organisation would
need to consider to maximise brand awareness.
Discuss how technology, organisation policies and government laws
should be used within the organisation to protect customers privacy
and security