Topic: Analyse a company of your choice regarding international management issues based on theoretical concepts of multinational firms and show how international business challenges are dealt with in this context.
The analysis should include:
The challenges according to Bartlett & Ghoshal and Porter such as competitive, collaborative, organizational, managerial, worldwide learning
Cultural perspectives can be added as cultural challenges and should include the works of Hofstede or GLOBAL to show a good understanding of cultural issues faced by multinational firms.
Provide recommendations to address the challenges identified from the aspects of international management functions (finance, production, marketing, human resources, etc.)
Propose a methodological plan to collect data for addressing the challenges identified.